Laguna Ventures was established to catalyze business growth by supporting global entrepreneurs and businesses. As both a management consulting group and incubator, we provide a range of services or funding to enable businesses to launch and thrive in their industry.


Laguna Ventures was founded by Shelly Bennecke, Managing Partner who has over two decades of international business experience working with young start-ups and entrepreneurs as well as a 16-year career with media conglomerate Cox Enterprises.  

Shelly has blended her corporate, general management, and startup experience to assemble a world-class team at Laguna Ventures.


Shelly is joined by Jenna Cassidy, Partner and Principal Consultant at Laguna Ventures. Jenna brings with her over two decades of experience leading pioneering organizations in Media, Sports, Fitness, Health and Wellness.

Having notable experience with both complex matrixed organizations and lean entrepreneurial ventures, Jenna’s specialty lies in developing business strategies, building and training teams, executing operational plans, and leading companies of all sizes to perform at the top of their game.